The Difference Between Local SEO and Regular SEO (Explained for Business Owners)

Local SEO and regular SEO sound similar, but they use different strategies and target different results. Here’s how to tell which one your business actually needs.

How Google Decides Which 3 Businesses Show Up in the Map Pack

Google only shows three businesses in the map pack. The decision comes down to three factors: relevance, distance, and prominence. Here’s what each one means and what you can control.