Med Spa marketing that brings the calls.
Nobody types med spa. They type the treatment, then the name of the person doing it.
We work the local search side for med spas: profile categories, before and afters, reviews that name your injector, and a page per treatment.
Med Spa is not like the others.
Almost nobody searches for a med spa. They search for the treatment. Botox, lip filler, laser hair removal, microneedling, the weight loss shots, with their town on the end. Separate searches, separate people, and one page called Our Services turns up for none of them.
The choice is about a person, not a building. Somebody about to let a stranger put a needle in their face wants to know whose hands are doing it. They read reviews hunting for one word, natural, then scroll before and afters for a face like their own.
The calendar runs this trade hard. Laser packages sell while the sun is low, because skin stays covered between sessions. Faces get booked well ahead of a wedding, since nobody wants to be bruised in the pictures. And injectables wear off, so a patient is a calendar, not a sale.
The system underneath →What we would work on first.
The order matters as much as the list. These five are ranked by what moves a med spa business fastest, not by what is easiest to sell.
The categories on your profile
Plenty of med spas sit on Google as a day spa or a beauty salon. That files you with massages and gel nails instead of injectables, and no work on the website fixes it. Medical spa, skin care clinic and laser hair removal are separate categories, and you get more than one.
Before and after photos, where Google shows them
Most med spas put their best work on Instagram and leave the Google profile showing the front door. The person deciding today does not follow you yet. So: fresh photos on the profile, faces like the people in your town, consent on file for each one.
The provider finders nobody counts as citations
The injectable and device brands you buy from run their own find a provider maps, and so do the rewards programs your patients joined. People search those directly, app open, points to spend. Yours may be missing there, or showing a suite you left.
Reviews that name your injector
Patients follow the person, not the sign. A review naming who did the treatment, what it was, and that it still looked like them beats a bare star rating. So the ask moves to the visit where somebody says out loud they love it.
A page for every treatment you sell
Tox, filler, laser, skin and the weight loss programs are separate searches with separate patients behind them. Each needs a page written the way a patient asks: what it feels like, how long it lasts, what the downtime is. Slowest work, highest ceiling.
We have done this work in a med spa, so we are not guessing at how these calls start. Somebody watches one injector's before and afters for weeks, then searches the treatment and the town, never the words med spa.
Proof in Med SpaWhat another quarter costs you.
None of this is urgent in the way a broken van is urgent, which is exactly why it slides. Here is what slides with it.
Same system, different trade.
Before you book the call.
How long before any of this shows up?
The profile side moves first, because Google reads a category change as soon as it is made. Treatment pages take longer, since they have to get past dermatology and franchise pages that have sat there for years.
Should our prices go on the site?
You do not need a full menu, but silence sends the question elsewhere. People type the treatment with the word cost beside it, and a page saying nothing loses them to a forum thread about a clinic three states away.
Most of our patients come from Instagram. Does Google matter?
Two different people. Instagram is where somebody already following you decides to book. Google and the map are where a stranger picks a clinic, comparing you against the listings on a screen the size of a hand.
Our best injector is the draw. Should the site say so?
Yes, and the name belongs on the profile and in the reviews, because patients search the person. The risk is real: if they leave, some of that search goes too. So the treatment pages get built to carry the clinic as well.
Somebody posted a bad review about their results. What now?
You reply, and you keep it short. A public reply cannot confirm that person was ever treated or say what was done, so it says you would like to talk and gives them a way to do it. The rest is habit, not one reply.
See where you
rank in Med Spa.
Book a call and we will look at your profile, your site and the med spa businesses ranking above you, then tell you what we would do first and what it would take.
Not ready to talk? Send the form and we will come back to you by email.