Case study · Real estate, Chicago western suburbs
A new site in July.Twice the traffic by August.
We built Dale a 44 page site from a blank page, then pointed it at what people actually type when they are buying or selling out here.
Real Estate
4 Sale With Dale
What we did
- Rebuilt the whole website from the ground up, 44 pages, in black and gold to match the way Dale actually sells
- Wrote every page around what people type when they are buying or selling a home around here
- Set the Google Business Profile up properly so Dale comes up in local searches, not just by name
- Two months in, twice as many people are finding him through Google
2 times the visits from Google
45 → 97 visits · Visits from Google search
Source: Google Search Console, two matched 52 day windows
121 more times in front of people searching
3,918 → 4,039 times · Times Dale came up in search
Source: Google Search Console, two matched 52 day windows
moved up 11 positions
25.67 → 14.71 · Average spot on Google for the money keywords
Source: Google Search Console, impression weighted across two matched 52 day windows
Before you book the call.
Two months is quick. Is that normal?
No, and we would rather say so. A brand new site on an established domain can move this fast. A new domain usually cannot.
Is 45 visits to 97 a lot?
In raw numbers it is small, and we have left the raw pair on the page so you can see that for yourself. What matters for a realtor is that those are people searching to buy or sell in his towns.
Did the new website cause it, or the SEO?
Both, and we cannot split them cleanly, so we do not pretend to. The site was rebuilt and optimised at the same time.
What happens next on this one?
More town pages, and the listings feed. He is still with us.
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