Local link building for small businesses.
Earn the links a rival cannot copy.
A link from another site is a vote. For a local service business the votes that count come from your own town and your own trade, not from a blog network.
You do not need a link from a national magazine. You need links from the chamber, the trade body and the suppliers you already work with every week.
Local link building · Prominence, the hardest signal to fakeSix places a local link is actually earned.
Link building for a service business looks nothing like link building for a national brand. These are the six sources we work, in the order they usually pay off.
Local organizations
Your chamber of commerce, business associations, community event pages and the sponsor page of the team you back. These carry the strongest local relevance of anything on this list. We find the ones open in your market and handle the approach.
Trade directories and associations
Trade associations, licensing boards and directories built for one industry. For a licensed roofer, a link from the state roofing association is worth more than any general business listing you could buy.
Content other sites want to use
We build something worth linking to: a local resource page, a plain guide to the thing customers keep asking about, or real numbers from your market. Then we put it in front of the sites that cover that subject.
Guest contributions
We pitch and place articles on trade blogs and local publications, with a natural link back to your site. Real publications with real readers, never an article farm.
Suppliers and partners
You already have the relationships. Manufacturers, suppliers, and the trades you pass work to. Plenty of them run partner pages, vendor lists or resource sections, and almost nobody thinks to ask. We ask.
Broken link reclamation
We find dead links on local and trade sites that point at pages about what you do, then offer yours as the replacement. They fix a broken page, you gain a link, and nobody had to be sold anything.
The shortcuts that get sites penalized.
Link building has a bad name because of the four tactics below. Google catches all of them, and the damage is sometimes permanent.
We never buy a link
No link farms, no private blog networks, no paying a site owner for a placement. A bought link is a penalty with a delay on it, and the delay is what makes it feel safe right up until it is not.
No bulk directory blasts
Submitting your site to hundreds of low quality directories does nothing for your rankings and leaves a footprint that takes months to clean up. Placement beats volume every time.
No automated outreach
No tool blasting the same generic email at a thousand site owners under your business name. Every pitch we send is written for the site it goes to, by a person who read that site first.
No fake sites
We do not build blogs or shell websites whose only job is linking back to you. Every link we place comes from a real site with real traffic and a real reason to mention you.
What a month of link building looks like.
Targets picked
We build a shortlist for your market: local bodies, trade sources, publications and partners worth approaching this month, with the reason each one fits your business rather than any business.
Outreach sent
Written for the site, not copied between them. Some say yes straight away, some want a piece of content first, and some say no. That is normal, and all three show up in the report.
Placement checked
When a link goes live we check it is the real thing: the right page, the anchor text we agreed, and not tagged in a way that stops it passing any value at all.
Reported in full
Every link lands in your monthly report with the page it lives on, the anchor text used, the authority of the site and the date it went up. Never a line that just says work completed.
These move together.
Before you book the call.
How many links do I need?
There is no fixed number. What matters is the gap between you and the businesses ranking above you, which is why we pull their profiles before we start rather than working to a quota.
Is buying links really that bad?
Yes. Google treats a paid link as manipulation, and the penalty often lands months later when nobody remembers what caused it. We do not buy links on any account, at any budget.
How long until a link helps?
Links are the slowest signal and the most durable one. Expect movement over months rather than weeks, and expect it to hold once it arrives.
Do I have to write anything?
No. We write the outreach and the content. We will ask you about jobs you have done, because a real detail is what makes a pitch land instead of getting deleted.
What if a link gets removed?
It happens. Sites get redesigned and pages get deleted. We check placements as part of the monthly pass and chase the ones that vanish.
See the links
you have now.
Book a call and we will pull your current backlink profile next to the businesses ranking above you, so you can see the size of the gap before you decide anything.
Not ready to talk? Send the form and we will come back to you by email.