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Case study · Performance medicine, West Chester PA

Five months in,and August was their biggest month yet.

Towsen Clinic barely showed up for the treatments that actually bring patients through the door. Here is what moved, and over what dates.

SEO + AI Search

Performance Medicine

Towsen Clinic

Client since April 2026

What we did

  • Built out pages for the towns around West Chester, so the clinic turns up in each one and not only at its own address
  • Pointed the site at the three things people here actually search for: testosterone therapy, hormone therapy and weight loss
  • Worked the Google Business Profile so the clinic shows up across Chester County on the map, not just near the office
  • Kept at it month after month. Five months in, August was the biggest month yet

299 more visits from Google

375 → 674 visits · Visits from Google search

30 Jan to 31 Mar
22 Jun to 21 Aug

Source: Google Search Console, two matched 61 day windows

13 times the visibility in search

3,039 → 40,358 times · Times the clinic came up in search

30 Jan to 31 Mar
22 Jun to 21 Aug

Source: Google Search Console, two matched 61 day windows

moved up 19 positions

31.76 → 12.67 · Average spot on Google for the money keywords

Source: Google Search Console, impression weighted across two matched 61 day windows

Questions we get asked

Before you book the call.

How long did this take?

We started in April 2026. The numbers on this page compare the two months before we started against the two most recent months, so nothing here is counting the head start.

Why compare those exact dates?

Because both windows are the same length, 61 days each. Comparing three calendar months against three calendar months would have handed the later window three free days, and the totals would look better than they are.

What does 19 places actually mean?

It is the average spot their pages hold across every search they show up for, weighted by how often each one appears. It moved from about 32nd to about 13th.

Do you do this for other clinics?

Yes. The method barely changes between local service businesses. Tell us what you treat and where, and we will tell you straight what your market looks like.

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