Law Firm marketing that brings the calls.
A DUI at midnight and a will in the spring are two different businesses under one sign.
Legal search is won one practice area at a time. We build the profile, the pages and the attorney bios that carry the work you want more of.
Law Firm is not like the others.
Almost nobody types the word lawyer. They type the trouble: a first DUI, who gets the house, a back injury at work, a will for their parents. Each is a different person on a different clock, and a page headed Practice Areas answers none of them.
The firms above you are not the office across the square. Avvo, Justia, FindLaw and your state bar lookup hold the head terms, and part of the map is companies that sell the call on rather than take the case. What you win is your county, your court and your name.
Here the product is a person. A referral gets a name over coffee, then searches the name, not the firm. Your bio page is the pitch, and on most firm sites it is a headshot and a line about law school.
The system underneath →What we would work on first.
The order matters as much as the list. These five are ranked by what moves a law firm business fastest, not by what is easiest to sell.
Your profile, set to one practice area
Google keeps separate categories for criminal defense, divorce, personal injury, bankruptcy, immigration and estate planning. Most firms pick the plain law firm one and drop out of all of them. We set the primary to the work you want more of and stack the rest under it.
A page for the case, not one for practice areas
One page listing everything you handle ranks for none of it. Each kind of matter that pays gets its own page, written in the words somebody uses when they are frightened, naming the county and the court the case would go to.
Each attorney gets their own listing
This is the one that surprises people. Google lets an individual attorney hold a listing alongside the firm's, so an office with three attorneys can be three names under the map instead of one. Each needs a real bio behind it, naming the courts you appear in.
Reviews asked for the day a matter closes
A bankruptcy client will not review you the way a happy homeowner does, and plenty will not sign a full name. The ask goes out once, as the file closes, and a first name is enough. The reply is the risky part, since it cannot confirm anybody was a client.
Citations only a licensed attorney can get
Your state bar runs a public lookup, your county bar a member list, and the legal directories hold a page with your name on it whether you filled it in or not. Most attorneys have never read them. Slow work, and hard to copy.
We have not ranked a law firm yet. The nearest work on our books is an insurance agency, and the overlap is real: a licensed office where every line is its own search, and where national directories hold the head terms.
Nearest proof · Insurance Agency, not Law FirmWhat another quarter costs you.
None of this is urgent in the way a broken van is urgent, which is exactly why it slides. Here is what slides with it.
Same system, different trade.
Before you book the call.
We handle everything. Why pick one practice area?
Google ranks pages, not firms, and a page about everything is a page about nothing. We start with the one or two kinds of matter you want more of. Your profile holds one primary category anyway.
Our clients will not put their name on a review. Now what?
Some will, once the ask lands at the right moment and they hear a first name is enough. Point it at how you handled things rather than the outcome, which is the part they can talk about safely.
Can we say we are the best in town?
Most state bars have rules about superlatives and about calling yourself a specialist unless you hold a certification for it. So we write inside what your state allows and you read it before it goes live.
Is a legal blog worth doing?
Not the weekly kind. A post about a new statute is written for other lawyers. What earns calls is a page for each question people type before hiring anyone: what happens at a first appearance, how long this takes in your county.
We take cases across the state. Does the map still matter?
The map ranks around one pin, the office you sit in, and it will not stretch across a state. What travels is the pages, one for each court you appear in. And skip the virtual suite in the next city. Google takes those down.
See where you
rank in Law Firm.
Book a call and we will look at your profile, your site and the law firm businesses ranking above you, then tell you what we would do first and what it would take.
Not ready to talk? Send the form and we will come back to you by email.